eDataSource

Inbox delivery is not an issue for major brands; how do you compare?

Looking at the largest online retailers email marketing metrics, we find that reported issues with inbox delivery and general difficulties in communicating with consumers do not really apply to most major brands. In fact, a large majority is delivering more than 90% of their emails into inboxes and many are even enjoying higher than 95% inbox delivery rate on average over the last three months. Furthermore, there are no apparent...

Valentine's Day is undoubtedly one of the biggest money-making holidays for companies in our Gifts & Remembrances market sector. Brands such as ProFlowers, Red Envelope, 1-800-Flowers, FTD, Things Remembered and Harry & David all make their promotional email push two or three weeks before February 14th comes around. These campaigns usually do very well, with higher than average open rates. Again, these campaigns usually do very well... that is, when customers actually receive the emails. But...

eDataSource Launches Ecommerce Monitoring Service.  Data Shows Walmart.com's Average Order Size Nearly Triple that of Amazon.com; Amazon's Digital Growth Outpaces iTunes.

Tuesday, March 20, 2012

eDataSource, a leading provider of online competitive intelligence, officially launched its ecommerce monitoring service today. The service provides insights into sales trends at major online retailers and subscription services. For example, eDataSource has revealed substantially different product mixes...

Speculations about Amazon’s inability to create an ecosystem that could rival Apple iTune's solid grip on the digital market might be completely off. Creating and offering the new Kindle lineup - and especially Kindle Fire - may just be one of the smartest things Amazon has done lately, despite the fact that they are not making any profits on the devices themselves.

eDataSource's ecommerce monitoring shows that while  millions of Kindle Fire tablets sat waiting under the Christmas tree for eager...

eDataSource, the leading provider of competitive intelligence data in the email and social media space monitors the email and social media activity of thousands of brands, among those the largest passenger airlines. We analyzed email activity and email marketing efforts of the largest airlines as a basis for this analysis

We ranked the top North American airlines by number of passengers as derived from the Annual World Airline Report for the top North American Airlines and then looked at email...

eDataSource, the leading provider of competitive intelligence data, has released a ranking of effective email marketing based on the efforts of the Internet Retailer top 500 e-retailers.  Specifically, EDS has ranked the top 10 retail chain e-retailers with the highest 2010 web sales reported by Internet Retailer.  eDataSource has ranked these brands on their email marketing by how many active recipients they currently have.

Groupon has just filed for an IPO, Amazon has invested in LivingSocial, and the list of online coupon competitors keeps growing. 

So what is the key to these overnight successors?

It is not often that a $6 billion acquisition offer from Google is rejected, nor is it a common occurrence that a company can raise near to $1 billion in fresh financing.

Groupon, the fastest growing business in history, is elevating to a new platform. 

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Based on Internet Retailer’s 2011 Edition Top 500 Overview, merchandising categories were ranked by growth in web sales from 2009 to 2010.  The Apparel Category has seen a substantial...

Since 2003, eDataSource has consistently and effectively provided competitive intelligence for digital marketing messaging.  Our EDS Analyst platform has become an invaluable source of data and analytics for our clients.  EDS is working tirelessly to enhance the platform and increase the amount of data that is monitored and analyzed every day. 

Companies across all industries are using social media to create buzz and awareness and to generate higher levels of web reach and traffic.

Quick Tip for Brands - the social media world is competitive and getting increasingly crowded – include a link back to your brand’s website in Twitter tweets and Facebook posts to achieve greater web reach and increased traffic to your website

eDataSource is presently following nearly 6,000 brands on Twitter and over 4,000 on Facebook.  With the use of EDS...

Less than a month after its launch the feedback on the new ESP Search feature in EDS Analyst has been overwhelming.

What once could have taken hours (and a long list or a great memory) can now be done in seconds.

At our clients’ request, we compiled a list of ESPs to take the time and effort out of searching for competitors’ various domains.

The client no longer has to search for, find and remember the redirect domains of their competitors. Determining the domain address and then manually searching...