New information from our panel shows the reach of AAdvantage email campaigns and what 
they are doing with their partners. Aadvantage started the year with a campaign urging members to ask their friends for spare miles. The email contained a link to "Tell a friend you need miles!" This campaign was received by 1.28% percent of our email panelists starting on January 6. This compares with a reach of 1.50% for the AAdvantage monthly statement. This indicates that AAdvantage likely sent the campaign to a large percentage of its members.
The campaign had good inbox placement with Yahoo, getting in to the inbox vs. the spam folder for 98% of recipients. For AOL and Gmail, however, the inbox placement percentage was lower at 89% and 88% respectively.
AAdvantage's second major email campaign of the year was with Lifelock. The campaign offered 4,500 upon enrolling in Lifelock's identity protection.
This campaign was received by 0.34% of our email panelists starting on January 20, 2010. Compared to the 1.50% of panelists who received mileage statements by email, and the ShareAA Miles campaign recipient percentage of 1.28%, this might indicate that the campaign was sent to a smaller user base.
The AAdvantage - Lifelock campaign had similar inbox placement characteristics as the Share AA Miles email campaign, with 98% inbox placement for Yahoo!, 94% inbox placement for Gmail and 88% inbox placement for AOL recipients.
AAdvantage finished the month with two campaigns in partnership with the Citibank AAdvantege credit cards. These campaigns offered either 25,000 miles and a companion certificate or 30,000 miles with no companion certificate. The 25,000 offer was received by 0.53% of our email panelists, and the 30,000 miles offer was received by 0.13% of our panelists indicating some form of segmentation of AAdvantage's list. Both email campaigns started on January 27. Inbox placement for the 25,000 miles campaign was 97% for Yahoo, 97% for Gmail and 88% for AOL. Inbox placement results were similar for the 30,000 miles campaign.
they are doing with their partners. Aadvantage started the year with a campaign urging members to ask their friends for spare miles. The email contained a link to "Tell a friend you need miles!" This campaign was received by 1.28% percent of our email panelists starting on January 6. This compares with a reach of 1.50% for the AAdvantage monthly statement. This indicates that AAdvantage likely sent the campaign to a large percentage of its members. The campaign had good inbox placement with Yahoo, getting in to the inbox vs. the spam folder for 98% of recipients. For AOL and Gmail, however, the inbox placement percentage was lower at 89% and 88% respectively.
AAdvantage's second major email campaign of the year was with Lifelock. The campaign offered 4,500 upon enrolling in Lifelock's identity protection.
This campaign was received by 0.34% of our email panelists starting on January 20, 2010. Compared to the 1.50% of panelists who received mileage statements by email, and the ShareAA Miles campaign recipient percentage of 1.28%, this might indicate that the campaign was sent to a smaller user base.The AAdvantage - Lifelock campaign had similar inbox placement characteristics as the Share AA Miles email campaign, with 98% inbox placement for Yahoo!, 94% inbox placement for Gmail and 88% inbox placement for AOL recipients.
AAdvantage finished the month with two campaigns in partnership with the Citibank AAdvantege credit cards. These campaigns offered either 25,000 miles and a companion certificate or 30,000 miles with no companion certificate. The 25,000 offer was received by 0.53% of our email panelists, and the 30,000 miles offer was received by 0.13% of our panelists indicating some form of segmentation of AAdvantage's list. Both email campaigns started on January 27. Inbox placement for the 25,000 miles campaign was 97% for Yahoo, 97% for Gmail and 88% for AOL. Inbox placement results were similar for the 30,000 miles campaign.
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