Monitoring Email Marketing

Email Data Source announced today the top 25 Twitter Brands for the month of April.  Email Data Source produces its Twitter brand rankings by analyzing all tweets that link back to a website, and measuring the reach of these tweets based on the follower base of all people that retweeted the original message.  Factors that contribute to the rankings are:

-Follower base of brand
-Number of tweets of brand
-Number of retweets
-Follower base of retweeters

This analysis provides a real indicator of the traffic driving capabilities of these brands through their Twitter marketing efforts.  The top 25 Twitter Brands for the month of April were:

Site                                         Rank
nytimes.com                              1
eonline.com                               2
abcnews.go.com                        3
stumbleupon.com                      4
cbsnews.com                             5
huffingtonpost.com                    6
twitpic.com                                 7
nfl.com                                       8
instyle.com                                9
theonion.com                            10
ustream.tv                                11
mlb.com                                    12
facebook.com                           13
newsweek.com                        14
nba.com                                   15
pitchfork.com                            16
ew.com                                    17
people.com                              18
youtube.com                            19
msnbc.msn.com                        20
tvguide.com                              21
woot.com                                 22
sportsillustrated.cnn.com         23
etsy.com                                   24
whitehouse.gov                        25

For a complete listing of top Twitter Brands and the full calculations and data behind the Twitter Brand reach calculations, contact Email Data Source for a Twitter Analytics Demo.