Monitoring Email Marketing

The June 2010 edition of Internet Retailer shows who the top gainers and losers were in terms of web sales among internet retailers.  We took a look at their list of the biggest winners and the biggest losers and pulled data from Email Analyst to get a sense of how their email marketing efforts corresponded to their web sales performance.  The results are tabulated below, and there's no doubt that the two went hand in hand.

The retailers with the largest growth in email marketing efforts (as measured by the growth in the number of email campaigns, including their own campaigns and third party campaigns that link back to the retailer's website) were Crocs.com, Express and Meijer.com. 

Retailer	2009 Email Campaigns	2008 Email Campaigns	Email Campaign Growth	Web Sales Growth
Crocs.com	222	27	722%	104%
Express.com	385	94	310%	238%
Meijer.com	254	128	98%	116%
The North Face	103	52	98%	63%
Golfsmith	313	213	47%	-26%
Diapers.com	177	129	37%	104%
Green Mountain Coffee	444	345	29%	50%
Design Within Reach	152	123	24%	-29%
iRobot.com	121	105	15%	-23%
DSW.com	203	201	1%	87%
Boston Apparel Group	687	736	-7%	-23%
Ann Taylor	557	601	-7%	-20%
Scholastic.com	195	391	-50%	-23%
Bidz.com	1,911	4,897	-61%	-47%
Nascar.com Superstore	44	157	-72%	-32%